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Urban Threads was born in Shanghai in 2025, founded by a couple of designers. They observed that modern urbanites have a need for "easy self-expression" in their fast-paced lives, and decided to use T-shirts as a carrier to convey a "effortless yet powerful" fashion attitude. The "warp and weft" in the brand name not only symbolizes the knitted structure of the T-shirt, but also metaphorically represents the criss crossing life trajectory of urbanites.